A strategic approach that makes brands stand out
A logo that communicates the core of your brand
Logo Design
A good trademark is essential to be able to assert oneself in the market environment. It should definitely reflect the brand values, be flexible in use and, despite its simplicity in expression, have a unique idea and implementation.
“A logo is good if you can scratch it in the sand with your big toe.” - Kurt Weidemann
Uniform design across all touchpoints
The perfect stationery for your business
Common Questions
It helps to increase the recognition and credibility of a company. Good branding creates trust among customers, promotes brand loyalty and makes it easier to differentiate from the competition.
Brand identity shapes the experience people have with a brand. It influences how the brand is perceived, how people identify with it and what emotions are associated with it.
The following five steps form the basis for our workflow:
01. In a first workshop, we analyze and define the brand strategy and the desired goals.
02. Based on these findings, we first design various stylescapes (first early design directions), which we present to you for approval. Now you are asked to choose your favorite.
03. This is followed by the logo or wordmark, which serves as the central element of the brand identity.
04. After your trademark has been approved, we implement all other brand elements and design guidelines.
05. In the final step, we provide you with the design guidelines and all components of your visual brand identity for download.
We professionals have the expertise, experience and creative skills to develop a coherent and effective brand identity. We can ensure that the brand is optimally designed and leaves a lasting impression on the target group.
The brand identity is the overall image of a brand. It includes the trademark (logo) and other visual elements that shape the appearance, including:
• Brand Values and Mission
• Brand Message
• Logo and possibly a Slogan
• Color Palette, Fonts and Typography
• Imagery
• Tonality and Language Style
• Design Guidelines
Design guidelines are documents that provide detailed instructions on how to use the visual elements of the brand identity. For example, they define how the logo should be used, what colors are acceptable and what the imagery should look like.
Consistency ensures that the brand has a consistent and professional appearance. Consistent application of design guidelines helps avoid customer confusion and increases trust in your brand.
The costs for creating (or redesigning) a corporate design can vary considerably and are largely determined by the various services that are used.
After a free initial consultation and determining your specific requirements, we can usually give you a price. The costs will be listed in an offer in which it will be clear what specific services will be provided.
We deliver the highest quality at fair and transparent prices. You will also receive high expertise from a multidisciplinary team and a lot of passion for what we do.
The timeline can vary significantly depending on the scope of the project and specific requirements. We usually need around 4 to 8 weeks for branding projects.
It is possible to modernize an existing brand identity if it no longer reflects current trends or market direction. However, caution is required in this process to maintain brand continuity and the usual brand experience.
Yes, we generally transfer to you unrestricted usage rights for all work results, which we do not limit in terms of time or space.
We are happy to support you in the long term with the further development of brand visuals and communication media with our expertise and services.